Privacy policy

Last updated: September 7, 2026

Charmifine is Operated by Unique Eternal Limited ("we", "us", or "our"). This Privacy Policy explains how we collect, use, share, and retain personal information when you visit charmifine.com, order personalized products, use our services, or contact us. For the personal information we control, we are the data controller under applicable data protection laws.

Our store is hosted by Shopify. Shopify also processes personal information for its own purposes as explained in the "Shopify" section below.

1. Information We Collect

Depending on how you interact with our store, we may collect or process:

  • Contact and delivery details: your name, email address, telephone number, billing address, shipping address, and recipient details.
  • Order and payment information: products ordered, personalization selections, payment method and status, transaction details, shipping and tracking information, and returns or replacement requests. Payments are processed through Shopify and the payment providers used at checkout.
  • Personalization content: names, dates, engraving text, photographs, artwork, and other files or instructions you provide for a custom product.
  • Account and communication information: account details and preferences, messages, customer support inquiries, and any photos or documents you send us about an order.
  • Device and usage information: IP address, browser and device information, pages and products viewed, and interactions with our website, collected through cookies and similar technologies.

We receive this information directly from you, automatically when you use our store, and from service providers that help operate our store, process payments, customize products, and deliver orders. Where applicable, we may also receive information from advertising or analytics partners.

2. How We Use Information

We use personal information to:

  • Process payments and orders, prepare personalized products, arrange delivery, and provide tracking updates.
  • Generate personalization previews where available, and use your submitted text, images, and instructions to prepare and produce your order.
  • Answer questions and handle order changes, cancellations, replacements, refunds, and other customer service requests.
  • Maintain accounts, remember preferences, and improve our products and shopping experience.
  • Protect our store and customers, detect fraud, and investigate misuse.
  • Send promotional communications and provide relevant advertising where permitted by law, subject to any required consent and your choices.
  • Meet legal obligations, keep necessary business records, and resolve disputes.

Where a legal basis is required, we process information as necessary to perform our contract with you, comply with legal obligations, pursue legitimate interests such as security and service improvement where those interests are not overridden by your rights, or with your consent where required.

3. Personalized Products and Uploaded Files

Your uploaded photographs, artwork, engraving details, and other personalization content may contain personal information about you or other people. We process this content to create previews where available, prepare and produce your personalized items, and provide related customer support.

Providers supporting customization, file storage, and production may process the information needed to perform those services. If you submit another person's personal information or photograph, please make sure you have the necessary permission or authority to do so.

You can contact us about access to or deletion of your submitted content. Deletion is subject to applicable rights and any information we need to retain for an ongoing order, legal obligations, or dispute resolution.

4. How We Share Information

We may share personal information with:

  • Shopify and service providers supporting hosting, payments, customization, uploaded-file handling, production, shipping, order tracking, customer support, analytics, and security.
  • Advertising and marketing partners, where those services are used and sharing is permitted by law, subject to required consent and applicable opt-out choices.
  • Other parties at your request or with your permission, such as when you direct us to deliver a gift to another person.
  • Authorities, professional advisers, or other parties when needed to comply with law, protect rights, investigate fraud, or address legal claims.
  • Parties involved in a business transaction, such as a merger or sale, subject to applicable legal requirements.

Some advertising-related disclosures may be considered a "sale", "sharing", or "targeted advertising" under certain privacy laws. Your choices are described below.

5. Shopify

Shopify hosts our store and processes information about visits, purchases, and other interactions to provide and improve its services. Information submitted to our store is shared with Shopify and service providers that may be located outside your country.

Shopify offers enhanced services that use information about interactions with our store, other merchants, and Shopify. When we use these features, Shopify may combine information from those interactions to provide services such as personalization, security, and advertising. Shopify is responsible for its own processing for those purposes and for related privacy-rights requests.

Learn more in the Shopify Consumer Privacy Policy. To learn about or exercise applicable rights concerning Shopify's processing, including objections or withdrawal of consent, visit the Shopify Privacy Portal.

6. Cookies and Marketing Choices

We and our service providers use cookies and similar technologies for functions such as operating the shopping cart, remembering preferences, understanding website use, and supporting advertising where those services are used.

Where our store displays cookie choices, you can use those controls to manage your preferences. You can also control cookies through your browser settings, although blocking certain cookies may affect store functionality.

You can unsubscribe from promotional emails using the unsubscribe link in those messages. We may still send essential messages about your orders or account.

To request an opt-out of the sale or sharing of your personal information or its use for targeted advertising, email support@charmifine.com. We will handle your request in accordance with applicable law. Shopify's own privacy choices are also available through the portal linked above.

7. Security and Retention

We take reasonable measures to protect personal information, but no online service or method of transmission is completely secure.

We retain personal information for as long as needed for the purposes described in this policy, including fulfilling orders, handling support requests, keeping required records, meeting legal obligations, and resolving disputes. These considerations also apply to personalization text and uploaded files; retention can vary according to the information and the reason it is held.

8. Your Privacy Rights

Depending on your location and applicable law, you may have rights to:

  • Access or obtain information about the personal information we hold.
  • Correct inaccurate information or request deletion.
  • Receive a copy of your information or request its transfer.
  • Object to or restrict certain processing.
  • Withdraw consent where processing relies on consent, without affecting earlier lawful processing.
  • Opt out of a sale or sharing of personal information or its use for targeted advertising.

To make a request, email support@charmifine.com. We may need to verify your identity or an authorized agent's authority before responding. Rights may be subject to legal exceptions, and we will respond within the time required by applicable law. We will not discriminate against you for exercising your privacy rights.

If you have a complaint or wish to appeal our response where applicable law provides that right, contact us using the same email address. You may also have the right to complain to your local data protection authority.

9. International Processing

Our business address is in Hong Kong, and we use service providers in other countries. Your personal information may therefore be stored or processed outside your country of residence, where privacy laws may differ.

Where safeguards for international transfers are required, we will comply with the applicable requirements. You can contact us for information about the safeguards relevant to your personal information.

10. Children's Information and Third-Party Links

Our store is intended for use by adults, and we do not knowingly collect personal information directly from children. Adults may provide family photographs or other information for personalized products, which we process for the purposes described in this policy. A parent or guardian concerned about a child's information can contact us to request assistance or deletion where applicable.

Links to external websites are provided for convenience. Those websites have their own privacy practices, and you should review their policies before submitting information to them.

11. Changes to This Policy

We may update this policy when our practices, services, or legal requirements change. We will publish the revised version with an updated date and provide additional notice where required by law.

12. Contact Us

For privacy questions or requests, contact:

Charmifine
Operated by Unique Eternal Limited
625 & 639 Nathan Road, Mong Kok, Kowloon, Hong Kong SAR
Email: support@charmifine.com